Case study - Kits Condo

Strategy

The home was in a great location, was south facing with great light and an inviting balcony on the quiet side of the building. While the market was very strong and many homes were selling above asking and in multiple offers, Gavin felt that this home could achieve a higher price with some investment. As this home would appeal to first time buyers, singles or young couples, having a home that was ready to move into would likely increase interest in the home. As this condo was in an older building, it was an important consideration for these types of buyers who may not have had extra money for renovation. At the time of pricing, this home would have been priced in the lower end of all available similar homes on the market in that area. The goal was to present a very attractive home at a good price. The decision was made to completely paint the home and replace the fridge, stove and have the home staged. 

Marketing

Professional photos, video and professional floorplans were created to market the home. The video included scenes from the local area to showcase the great neighbourhood. The staging used apartment size furniture and emphasized bright neutrals which made the apartment feel more spacious. The painting immediately improved the light and brightness of the suite, reflecting the natural light coming from the balcony.  

Outcome